However, the main keywords that you choose to optimize your content with are not the only words that Google keeps track of.
Google has made it their mission to better understand search queries as well as user intent in order to create a more sophisticated and useful search experience for the users. It has done this through various updates to its algorithm.
So, Google began looking at Latent Semantic Indexing (LSI) keywords.
This is why today, we will be focusing on semantic search and why you should be using LSI keywords to support your main keywords in your content!
This is exactly what you are going to explore in this guide.
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