Some of the features in the below will be introduced in the upcoming upgrades.

For over 8 years, LSIGraph has helped hundreds of thousands of users to rank on Google with LSI keywords. Whenever there were changes in Google’s algorithms, LSIGraph has always proactively adapted since day one.

LSIGraph has implemented changes that are always in line with Google’s algorithms. If you’re curious about the changes that have taken place within LSIGraph, keep reading this article!

How LSIGraph Started

Here’s a story...

Many years ago, Steve had problems with ranking on Google’s search results. He wanted to rank for his newly-created online business and hopefully get potential visitors and convert them to customers.

He didn’t do much, except add the keywords that are relevant to his products. He was also unfamiliar with all the different factors that affect rankings on Google, or SEO as a whole.

Steve reached out to Andy, who would eventually become one of LSIGraph’s most significant team members. Steve knew Andy was super into SEO, diligently learning about the different Google algorithms and how each impacted search results. Andy promised to help Steve out.

Meanwhile, Andy had his own website that was not bringing any traffic or sales. He was unable to gain enough quality visitors to turn them into leads. Apart from that, Andy also wanted to rank in the top 3 spots of SERP.

After a while, Andy uncovered the secret behind two of Google’s most prominent algorithms, Hummingbird and RankBrain. He started using Latent Semantic Indexing (LSI). This secret would, eventually, prove to be effective in helping thousands of users to rank well on Google search results.

Latent semantic indexing was originally conceived as a mathematical method in the late 1980s. The intention was to obtain accurate information retrievals. Since then, LSI has been widely implemented in uncovering the text’s meaning in response to users’ queries.

LSI keywords are keywords that are related semantically to a targeted keyword. These keywords amplified the targeted keywords and provide more contextual information to search engines and users.

With this newfound information, Andy helped Steve to pinpoint the LSI keywords to include on his website. The addition of LSI keywords in the content made the writing seem natural instead of forced.

Google’s search algorithms could also better understand the context of the pages. Steve’s website began to rank on the first page of search results. He also noticed a significant increase in his web traffic unlike any he had ever seen before:

Steve’s website experienced 5-figure visitors in less than a month!

Andy also managed to turn his website around. He nabbed the 3rd spot of the SERP, eventually climbing to first place over the next few weeks. Andy’s newfound ranking also brought quality visitors to his website which in turn, translated to leads.

However, most keyword research tools did not place much emphasis on LSI keywords. Nor were the tools affordable. Realizing this gap opportunity, Andy gathered a small group of people who shared the belief that LSI keywords would be a crucial factor.

This small group of like-minded individuals would develop the first LSI keyword research tool. And that tool is what you recognize as LSIGraph.

LSIGraph is a keyword research tool with its very own developed semantic analysis. This analysis seeks to understand the meaning behind each search query, and will suggest users with the best LSI keywords that match those search queries.

Over the years, LSIGraph has consistently improved its algorithm so it was able to grasp the meaning behind search queries and offer keywords, even if they are not exact matches. These keywords may be synonyms, co-occurring terms, or implied words. They are all easily retrievable from the algorithm.

From the first day till now, LSIGraph has been proactively adapting to the changes in the core Google search algorithms. To get an idea of the changes LSIGraph has adapted to, let’s first look at the past Google algorithms that have been majorly impacted search.

Advancements in Google search algorithm

Every day, 15% of search queries have never been seen by Google.

For queries that are longer, conversational in nature, or contain prepositions that affect the queries’ meaning, it may be harder to interpret their meaning or intent. If Google were to rely solely on understanding the meaning of the keywords within the query, it’s possible that they may not provide search results that are relevant.

Google has introduced several algorithms. From Hummingbird to RankBrain, each algorithm has always placed great emphasis on understanding search queries. With the release of BERT, Google AI can now consider the full context of words in searches by looking at the words that come before and after them.

All of these algorithms have one sole intention. That is to provide the most relevant results to users based on their queries.

Let’s take a brief look at some of these algorithms, and how LSIGraph has adjusted to the changes.

Creating Great Content That Ranks

Everyone wants great content that ranks at the top of the SERP. It’s where one generates traffic and leads, and converts them into sales or revenue. But with the release of RankBrain and BERT, writers have to be wary of the way they write and ensure that it often sounds natural.

Thus, what are the right and simple ways to have content that ranks easily?

You will first need to understand what is the user intent behind the targeted search query. For instance, if they are looking for information on a query, your content should provide the information and facts users are looking for.

When you include topics that have different intents, it creates a bit of confusion. Google will not understand the intention of your content. As a result, your content may not rank as high on Google SERP.

Let’s look at a quick example. A search user intends to look for information on used cars. They found a webpage on the first page of search results that seems relevant and clicked on it. But instead of getting information about used cars, the page talks more about where they can purchase highly affordable secondhand cars.

As the webpage did not provide the relevant information, the user will immediately go back to search results. That gives Google an indication that the webpage does not answer the intent of the search query.

To eliminate the assumptions and guesswork in identifying the search intent of each result in the SERP, you can use LSIGraph’s keyword research tool. Look up the keywords you would like to target and identify their search intent.

For instance, when you look up the keyword “social media trends”, it will show you the classified user intent beside the keyword. If you’re curious about the intent of other top-performing results, you can look at the SERP Analyzer to look at the top 20 results and what their user intent is.

The user intent for the #1 ranked page is informational

Hover over to the “Topics” tab to see the possible keyword clusters that you should include in your content. These clusters would provide more context on the topic you’re writing about as a whole.

Select the keywords that are aligned with your targeted keyword’s intent. This way, you’ll have a strong topic with keywords that are both relevant and provide a clear context to both your audience and Google.

Once you’ve performed your keyword research and prepared your content outline, you can start writing your content. You can also use LSIGraph’s Semantic Writer, another built-in module that pairs seamlessly with the keyword research tool.

Write your content based on the topic outline and keywords that you have researched. If you’re unsure of what to write, Semantic Writer offers you an extensive list of information and references that top-performing results have been using to their success.

Besides SERP Analyzer, you can also refer to Popular Questions, Frequently Linked, and Suggestions.

As you curate your content in Semantic Writer, be sure to include your target keyword and other contextual keywords in the content. But don’t overdo it! Remember that Google is looking at content that’s written naturally instead of being forced.

Maintaining a low keyword density will also push your on-page SEO to be better, which is good for your SEO overall (A good keyword density is between 2 to 5%). You can view your keyword density score as a measure of whether you are stuffing your keywords into your content or not.

The keyword density for this content is 13.5%–super high!

Once you’ve written your content, it’s time to publish it on your website! And there you have it, that’s how you can produce a great content that will rank well on Google’s results.

Measuring Great Content That Ranks

How do you know if your content is good enough to get ranked? Truthfully, that’s a hard question to answer. It can take days, even weeks, before you can evaluate the performance of your content.

But if you have used a content writing tool (like LSIGraph’s Semantic Writer), you will know whether your content is ready to fight with your competitors for the same keywords.

In Semantic Writer, you will view the content scoring of your draft as you write. The content score is an indicator of how relevant your content is to the keyword that you’ve targeted.

The higher your score, the more optimized your content is for the target keyword.

This content scoring will update you as you write. If your content is going off-course contextually, you will immediately know and make adjustments to your content. When you have a great score, you will then know that you have your content ready to fight amongst the best for the top rankings.

Besides having a scoring mechanism solely for looking at the context of your content, you should also ensure that it’s optimized for on-page SEO. In simpler terms, on-page SEO is optimizing the webpage content for search engines and its users.

To ensure that your on-page SEO is in tiptop shape, ensure your targeted keyword is used in...
  1. Title
  2. Meta description
  3. Headings
  4. Paragraphs
  5. Alt text in the images
  6. Link anchor text
  7. URL of your webpage

On-page SEO score also considers the user experiences of your readers as they stumble upon your content. Ensure your page loads fast, content-to-query relevancy (remember keyword stuffing?), the content is easily readable, and has a clean layout that does not distract users from your content.

If users dwell long on your content, it tells Google that search users are finding your content valuable and informative enough as it answers the query they are searching.

When you’ve nailed all of these points, you do not need to be as worried as you have gotten the fundamentals down. So sit back, have a glass of wine, and make a toast as your content starts climbing up the SERP.

Conclusion

Google updates and algorithms have always served as an indication and direction on where SEO is headed. Neglecting or not taking any action to the changes will only harm your existing and new content.

In the past, Google algorithms have focused on the importance of LSI. LSIGraph has been fortunate enough to be the first and top tool to provide LSI keywords that are proven effective for Google’s results.

Even as Google rolled out significant algorithms and updates that affect search, LSIGraph has also consistently and proactively reacted to the changes in order to serve you better with keywords that bolster your rankings.

Now, as Google fully shifts its focus towards understanding the context of the queries, LSIGraph will also be pivoting towards contextual keywords. With new algorithms and AI models to better understand the relevance of contextual keywords, LSIGraph is primed to provide you with the keyword data and writing assistance you need to get your content at the top of the SERP.

One thing’s for certain:

LSIGraph’s mission has never changed in the last 8 years. And that is to empower your content with keywords that help you rank on search engines.

See you inside.

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  • TARGET the right audience with BERT-based keyword intent analysis
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  • BENCHMARK your content with SERP Analyzer
  • WRITE hyper-relevant content with SERP intent mapping
  • OPTIMIZE your content with advanced content scoring and content briefs
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